London, UK, 18 July, 2025 – Advent, a leading global private equity investor, today announced that it has reached an agreement to invest in Reckitt’s Essential Home portfolio (“Essential Home”), whereby Advent will acquire a 70% stake to facilitate the company’s accelerated growth and innovation over the years to come as a standalone business.
The carve-out of Essential Home will create a dedicated global home care platform with an iconic portfolio of leading brands – including Air Wick, Calgon, Woolite, Cillit Bang, and SBP – that are widely known and trusted by consumers worldwide. Essential Home’s brands generate ~US$2.6bn net revenue across more than 70 markets, and fulfil consumer needs in key areas of everyday life.
The transaction values Essential Home at an enterprise value of up to US$4.8 billion (including up to US$1.3 billion of contingent and deferred consideration). As part of the transaction, Reckitt will continue to support Essential Home by retaining a significant minority interest of 30%, thereby affirming the company’s strong value creation prospects. Advent and Reckitt are aligned in their strategic vision and demonstrate a shared commitment to enhancing the company’s long-term performance.
Under Advent’s ownership, Essential Home will operate as a standalone business, building on the strong foundations established by Reckitt over the last decade. Advent will prioritise increased investment in brand equity, new product development and marketing, aimed at elevating the consumer experience and strengthening partnerships with retailers.
Nicolas Chavanne, Managing Director, Advent, commented, “As a global private equity firm with a strong track record both in executing carve-outs and in backing iconic consumer brands, Advent is well positioned to support Essential Home in the next phase of its journey. We intend to accelerate investment across the brand portfolio to drive growth and innovation, and create value for both Essential Home’s consumers and trade partners.”
Paolo D’Orso, CEO, Essential Home added: “Our portfolio of market-leading brands has strong foundations and significant value creation potential. Advent is the ideal partner for Essential Home’s next chapter, given their strong expertise in consumer and successful track record in executing complex carve-outs. We are excited about the future of the business as a leading standalone home care platform, and are committed to fostering long-term, sustainable growth by investing in the brand and product portfolio.”
Ranjan Sen, Managing Partner, Advent, said, “We are delighted to partner with Reckitt and the Essential Home management team. The carve-out represents a unique opportunity to create a focused, scaled platform of globally recognised home care brands that operate in attractive categories with structural growth tailwinds. We are confident we can build on the portfolio’s strong foundations to drive operational excellence and unlock the brands’ full potential. We look forward to working closely with Reckitt and the Essential Home leadership team on this exciting journey.”
Advent brings significant expertise in executing complex carve-outs and transforming businesses. A proven track record of more than 10 corporate carve-outs in Europe over the past decade includes Envalior (2023), MangoPay (2022), Evri (2020), Aareon (2020), TK Elevator (2020), Röhm (2019), INNIO (2018), and Zentiva (2018).
Additionally, Advent is a leading growth-focused investor in the consumer sector, including recent examples such as Parfums de Marly (2023), Zimmermann (2023) led by the European team, and Sauer Brands (2025), Orveon (2021) in the United States.
The transaction remains subject to customary closing conditions and regulatory approvals.
About Advent
Advent is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses. With 16 offices across five continents, we oversee more than USD $94 billion in assets under management* and have made over 430 investments across 44 countries.
Since our founding in 1984, we have developed specialist market expertise across our five core sectors: business & financial services, consumer, healthcare, industrial, and technology. This approach is bolstered by our deep sub-sector knowledge, which informs every aspect of our investment strategy, from sourcing opportunities to working in partnership with management to execute value creation plans. We bring hands-on operational expertise to enhance and accelerate businesses.
As one of the largest privately-owned partnerships, our 660+ colleagues leverage the full ecosystem of Advent’s global resources, including our Portfolio Support Group, insights provided by industry expert Operating Partners and Operations Advisors, as well as bespoke tools to support and guide our portfolio companies as they seek to achieve their strategic goals.
To learn more, visit our website or connect with us on LinkedIn.
*Assets under management (AUM) as of March 31, 2025. AUM includes assets attributable to Advent advisory clients as well as employee and third-party co-investment vehicles.
About Reckitt
Reckitt makes the products people trust to care for the ones they love. It is home to some of the world’s best-loved consumer health and hygiene brands, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet. Consumers are at the heart of everything Reckitt does. By creating innovative, science-backed solutions, the business supports people every day to live healthier lives.
Reckitt exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. This commitment goes beyond the products it makes. Through its actions, Reckitt expands access to healthcare, education and economic opportunities. It supports the planet by reducing waste, conserving resources and driving sustainable innovation.
Reckitt believes good health starts at home. With every action it takes, Reckitt strives to make its consumers’ lives easier, cleaner and healthier, to strengthen communities and to create a more sustainable future. Find out more, or get in touch at www.Reckitt.com
Media Contacts
Peter Folland
Senior Communications Manager, Advent
