SECTOR EXPERTISE

Consumer

We have had a front row seat to shifts in consumer behavior over decades, and around the globe. Advent seeks to work with brands that are consumer-centric in their approach and to support our partner CEOs in building companies and brands that are meant to last.

An individual paying for a product with their smartphone.

Sub-sectors

Our consumer team is focused on investing in the growth areas of the future, leveraging our years of experience and vast network to partner with like-minded entrepreneurs and management teams, with the added support of our Portfolio Support Group, Operating Partners, and Operations Advisors.

Beauty and personal care

Advent backs beauty and personal care brands that leverage technology and innovation to develop differentiated products appealing to a range of customers. Across regions, our consumer team aims to partner with creative founders and management teams to identify and invest in compelling companies in this space.

Consumer health

Preventative healthcare and longevity are attracting interest from consumers of all ages, leading to greater spending on consumer health. We partner with companies pioneering innovative methods to serve customers better.

Consumer tech and gaming

With buyer behavior becoming more digitized, we are searching for businesses that offer community-based models and marketplaces that seek to engage and connect humans – while simultaneously placing an emphasis on protecting privacy and security. Our consumer team works collaboratively with organizations in this space to support the development of new products and systems and help existing businesses achieve scale.

Food and beverage

Consumers continue to search for stand-out brands that provide unique flavor profiles, quality ingredients, and a modern approach to speaking to consumers. We aim to partner with companies that have the potential to drive brand loyalty and appeal to customers’ evolving food and beverage preferences.

Pet

As pet ownership surges globally, and consumers place an increasing emphasis on caring for their animals, the pet category has emerged as an attractive consumer sub-sector. Advent works to identify premium brands that meet buyer demand for best-in-class pet care, as well as companies with strong research & development and manufacturing capabilities, allowing us to serve as brands’ innovation partners when developing resilient and scalable businesses.

Travel, leisure, and entertainment

Demand continues for travel, leisure, and entertainment experiences, driven by broader socioeconomic trends.

Vertical brands and luxury

Vertical brands with a strong direct connection to customers through their own digital and physical channels have grown and evolved exponentially. Advent partners with businesses that operate across the consumer sector, such as performance apparel and luxury brands, with a focus on helping them accelerate their growth and transformation.

Portfolio stories