SECTOR EXPERTISE
Consumer
We have had a front row seat to shifts in consumer behavior over decades, and around the globe. Advent seeks to work with brands that are consumer-centric in their approach and to support our partner CEOs in building companies and brands that are meant to last.
BY THE NUMBERS
30+
Years in sector
90+
Investments
20+
Countries
Sub-sectors
Our consumer team is focused on investing in the growth areas of the future, leveraging our years of experience and vast network to partner with like-minded entrepreneurs and management teams, with the added support of our Portfolio Support Group, Operating Partners, and Operations Advisors.
Beauty and personal care
Advent backs beauty and personal care brands that leverage technology and innovation to develop differentiated products appealing to a range of customers. Across regions, our consumer team aims to partner with creative founders and management teams to identify and invest in compelling companies in this space.
Consumer health
Preventative healthcare and longevity are attracting interest from consumers of all ages, leading to greater spending on consumer health. We partner with companies pioneering innovative methods to serve customers better.
Consumer tech and gaming
With buyer behavior becoming more digitized, we are searching for businesses that offer community-based models and marketplaces that seek to engage and connect humans – while simultaneously placing an emphasis on protecting privacy and security. Our consumer team works collaboratively with organizations in this space to support the development of new products and systems and help existing businesses achieve scale.
Food and beverage
Consumers continue to search for stand-out brands that provide unique flavor profiles, quality ingredients, and a modern approach to speaking to consumers. We aim to partner with companies that have the potential to drive brand loyalty and appeal to customers’ evolving food and beverage preferences.
Pet
As pet ownership surges globally, and consumers place an increasing emphasis on caring for their animals, the pet category has emerged as an attractive consumer sub-sector. Advent works to identify premium brands that meet buyer demand for best-in-class pet care, as well as companies with strong research & development and manufacturing capabilities, allowing us to serve as brands’ innovation partners when developing resilient and scalable businesses.
Travel, leisure, and entertainment
Demand continues for travel, leisure, and entertainment experiences, driven by broader socioeconomic trends.
Vertical brands and luxury
Vertical brands with a strong direct connection to customers through their own digital and physical channels have grown and evolved exponentially. Advent partners with businesses that operate across the consumer sector, such as performance apparel and luxury brands, with a focus on helping them accelerate their growth and transformation.
Portfolio stories
What people are saying
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“Olaplex is a business and a brand grounded in breakthrough innovation and rooted in pro-first thinking. Our partnership with Advent has been critical in evaluating and shaping our future strategy, and positioning us for success in the global marketplace.”
Amanda Baldwin
CEO, Olaplex -
“The main success point of our partnership was that it was symbiotic. Advent gave me autonomy to manage the culture of the organization, without altering the operating model of the business. They also provided substantial resources and support in governance. All this was crucial.”
Renata Vichi
CEO, Grupo CRM -
“Advent’s strategic perspective on both local and global issues facing our business has allowed us to be adept when navigating opportunities and challenges, ultimately allowing Eureka Forbes to continue to gain market share in the water purification space.”
Pratik Pota
CEO, Eureka Forbes -
“It’s a privilege to support companies that millions of customers engage with every day. We take this responsibility seriously, and every interaction we have comes from a place grounded in respect and a willingness to go the extra mile for the management teams, founders, and entrepreneurs we work with.”
Tricia Glynn
Managing Partner, Advent -
“Advising companies across the consumer sector – helping them to scale their businesses, take advantage of the latest trends, and innovate to meet customer demand – is incredibly gratifying.”
Nicolas Chavanne
Managing Director, Advent
