Orveon Welcomes Neela Montgomery as Chief Executive Officer

Accomplished retail executive will bring global experience, operational excellence and consumer brand expertise to drive growth

NEW YORK, January 9, 2024 – Orveon Global (“Orveon” or “the Company”), a purpose-driven collective of premium beauty brands, today announced that Neela Montgomery will join the Company as Chief Executive Officer (“CEO”), effective January 18, 2024. Ms. Montgomery will also join the Orveon Board of Directors (the “Board”).

“Neela is a highly accomplished leader in high-growth, vibrant consumer businesses and we are thrilled to welcome her as CEO of Orveon,” said Tricia Glynn, Chair of the Board at Orveon and Managing Partner at Advent International. “Orveon has established a strong foundation in its two years since launch and Neela is the ideal executive for this next phase of growth. Her special mix of global experience, operational acumen and record of growing consumer brands will position the business for long-term success.”

“Orveon has built a differentiated business that not only is home to three iconic beauty brands but also is leading change in the beauty and wellness industry,” said Ms. Montgomery. “I see immense opportunity to continue developing the platform’s capabilities while nurturing the success of bareMinerals, BUXOM and Laura Mercier to deliver an authentic, sustainable offering for consumers and retail partners alike. I am excited to lead the talented team at Orveon as we continue to innovate, capture new opportunities and drive growth.” 

Ms. Montgomery comes to Orveon as a seasoned global CEO who has led, scaled and transformed consumer businesses across the U.S., Europe and Asia, including CVS Health, Crate & Barrel Holdings, Otto Group and Tesco PLC. Most recently she served as a Board Partner at Greycroft, a leading venture capital firm. With nearly two decades of experience, she is a dynamic leader of consumer brands with a record of driving successful digital transformations, global expansion and fostering diverse and inclusive company cultures.

Ms. Montgomery is a member of the Board of Directors of Logitech, Squarespace and Fetch. She also sits on the Board of St Jude’s Hospital, the world’s leading non-profit pediatric cancer hospital, as well as the Board of Wellsense, the largest Medicaid provider in Massachusetts. She studied English Literature at Oxford University and holds an M.B.A from INSEAD in France and Singapore.


Established in 2021, Orveon is a collective of iconic cosmetics brands, bareMinerals, BUXOM and Laura Mercier, paving the way for the future of the beauty industry. Believing beauty is more than skin deep, Orveon aims to challenge conventional wisdom with humility and deliberate action – all to create positive change. Owning the face of beauty, and striving to face forward together, Orveon is about its employees, as much as the union of these established entities. Together, the company will push beyond being known simply as cultural tastemakers and ascend as advocates of advancement. Embarking on a powerful shift, Orveon is committed to stark honesty, co-creation and making a sustainable cultural impact today and for years to come.

For more information, visit:

Website: www.orveonglobal.com
LinkedIn: https://www.linkedin.com/company/orveonglobal/                  Instagram: https://www.instagram.com/orveonglobal/
Twitter: https://twitter.com/orveonglobal

Media contacts

Orveon Global

Monique McKenzie

Executive Director, Global Public Relations

m: 404.906.3052

e: mmckenzie@orveonglobal.com

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