Ideas

Parfums de Marly: Tradition meets modernity

Hear how sustainability is acting as a value creation driver and is helping support Parfum de Marly’s growth ambitions from their senior leadership team and Nicolas Chavanne, a Managing Director in Advent’s Consumer team.

Our work with the prestigious French parfumerie, Parfums de Marly, began in 2023 and highlights the partnership-led approach that we employ throughout our portfolio. Leveraging our deep experience in the consumer and beauty sector, we are supporting Parfums de Marly’s ambition to:

  • Accelerate growth through international expansion and enhance its omnichannel strategy
  • Create and embed an ambitious sustainability roadmap
  • Become the world’s premier haute parfumerie brand