- Group to reach approximately R$2 billion in revenue and sell in over 70 countries
- Both brands are experiencing rapid growth and investing in capacity expansion
- Transaction includes an undisclosed investment from Advent International
São Paulo, June 6, 2025 — Two of the most prominent and innovative brands in Brazil’s beauty market, Skala and Lola From Rio, have announced a combination that will create one of the largest groups in the country’s beauty sector. With combined revenues of approximately R$2 billion, presence in 54% of Brazilian households and sales in over 80 countries, the new group is launched with a significant presence and proven growth trajectory both domestically and internationally.
Skala and Lola have highly complementary portfolios and share common values — such as promoting conscious beauty, offering 100% vegan products and maintaining genuine connections with their consumers. Together, Skala and Lola boast more than seven million social media followers, demonstrating strong customer loyalty. While the brands will continue to operate independently from their headquarters in Rio de Janeiro, Uberaba and São Paulo, they will begin to share manufacturing infrastructure, distribution networks and innovation investments.
Skala, known for being inclusive and offering a product portfolio that delivers quality at an affordable price, is the number one brand in liters sold of hair care products in Brazil (with over 18% market share) and the market leader in hair treatment creams, present in 76% of the country’s points of sale. The company has grown at a rate of 30% per year over the past eight years. This expansion is also evident abroad — international sales now account for more than 20% of total revenue, with notable growth in the United States, where Skala is already among the top five brands in the hair treatment cream category. In 2024, Advent International, a leading global private equity investor, acquired a controlling stake in Skala.
Lola From Rio®, on the other hand, is known for being innovative, humorous and full of attitude. Founded in 2011, it was one of Brazil’s first vegan beauty brands and a pioneer of other trends in the segment. With creative formulas and bold communication, Lola has grown its revenue more than sixfold over the past six years, securing a strong presence in e-commerce, department stores, pharmacies and beauty retailers. Lola operates across categories including hair care, body care and home products.
Following the combination, Luis Delfim, current President of Skala, will serve as CEO of the new group. Pedro Taguchi, COO of Lola From Rio, will continue to lead the Lola brand.
“Skala and Lola are brands that complement and enhance each other. This combination of capabilities will create a stronger group with even more growth opportunities,” said Luis Delfim, the group’s future CEO. “We are combining our distribution reach and scale with Lola’s creativity and innovation, always focused on the consumer and on offering accessible, conscious and sustainable beauty that is genuinely Brazilian.”
“This is a milestone for Lola,” said Pedro Taguchi, current COO of Lola From Rio. “We will continue doing what we do best — creating products that delight, with amazing formulas and fun communication. Now, with much more strength to grow and bring Brazilian beauty to the world.”
Both companies are currently expanding their production capacities. Skala has just announced a R$150 million investment to build a new factory in Uberaba, along with a new distribution center in Brazil’s Northeast. In May, the company also inaugurated its third distribution center — this one in the U.S. state of Texas — to serve major American retail and e-commerce clients. Lola is also opening a new distribution center this year in São Paulo, which will help accelerate its expansion. Additionally, Lola will gain access to Skala’s international distribution channels to increase its presence abroad.
The founders of Lola (Dione Vasconcellos, Jaqueline Vasconcellos, and Milton Taguchi) will join the new group’s Board of Directors, alongside Antonio Sousa (former CEO of Skala), Alberto Carvalho (former CEO of Procter & Gamble Brazil and former United States Head at Gilette), Andrea Mota (former executive director of Boticário) and representatives from Advent.
As part of the deal, Advent will make an undisclosed investment in the new group to support its growth strategy. Advent currently manages more than US$91 billion globally and has invested in more than 90 consumer companies. The investment in this new group will come from Advent’s US$2 billion Latin America fund, LAPEF VII.
“Skala and Lola represent two very strong companies in the Brazilian beauty space: authentic brands with purpose, deep consumer connections and tremendous potential both in Brazil and abroad,” said Rafael Patury, a partner at Advent International responsible for consumer investments in Latin America. “We are excited to support both brands in their continued growth stories, now even stronger together.”
The transaction is subject to approval by local antitrust regulators. IGC Partners acted as financial advisor and Mattos Filho as legal counsel for Lola. Lobo de Rizzo Advogados acted as legal counsel for Skala.
About Advent International
Advent is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses. With 16 offices across five continents, we oversee more than USD $91 billion in assets under management* and have made 430 investments across 44 countries.
Since our founding in 1984, we have developed specialist market expertise across our five core sectors: business & financial services, consumer, healthcare, industrial, and technology. This approach is bolstered by our deep sub-sector knowledge, which informs every aspect of our investment strategy, from sourcing opportunities to working in partnership with management to execute value creation plans.
We bring hands-on operational expertise to enhance and accelerate businesses. As one of the largest privately-owned partnerships, our 660+ colleagues leverage the full ecosystem of Advent’s global resources, including our Portfolio Support Group, insights provided by industry expert Operating Partners and Operations Advisors, as well as bespoke tools to support and guide our portfolio companies as they seek to achieve their strategic goals.
To learn more, visit our website or connect with us on LinkedIn.
*Assets under management (AUM) as of December 31, 2024. AUM includes assets attributable to Advent advisory clients as well as employee and third-party co-investment vehicles.
Media Contacts
Skala Cosméticos
Approach Comunicação
Tatiana Izquierdo
+55 11 96604-6691
[email protected]
Lola From Rio
Canal A
Talita Lima
[email protected]
+55 21 99822-2201
Advent
Leslie Shribman
[email protected]
