Advent Insights

Anchoring on ICP to prioritize sales & marketing efforts and maximize productivity

July 12, 2023

In a tough macro environment that demands ever-increasing productivity, how many firms truly excel in how they define, update and use ideal customer profiles (ICP)? Drawn from the global expertise of our Advent Tech team, the latest article in our Scale@Scale series focuses on why getting your approach to the ICP right could be a differentiator for your business. 

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