Leading Italian online hotel reservations company
Initially a founder-led Italian online hotel reservations agency, Venere is now a leading European player in one of the fastest growing segments of the €205 billion European travel industry.
Advent focused on expanding the management team, implementing international best practice and growing the company’s hotel portfolio and client base, both organically and through acquisitions. Venere’s hotel portfolio grew from 14,300 in 2006 to 29,000 today, enlarging its international footprint within the UK, Continental Europe and the US. In early 2008, the acquisition of Worldby.com added 6,000 properties and delivered an additional 2.5 million registered users with expected bookings for the combined group in excess of €500 million for 2008.
In September 2008, Advent International sold Venere.com to Expedia, Inc.