In 2002 we invested in Poundland, the UK’s no. 1 single price discount retailer.
Founded in 1990, Poundland operates a UK national network of stores offering a wide range of general merchandise, including food, beauty products, household products, gifts and entertainment products, all at a single price of £1. Having invested in the business in 2002, when the business had just 70 stores, Advent has grown the business to more than 260 stores today, employing more than 7000 employees and generating sales in excess of £600m.
Poundland's success has been built on its ability to offer quality branded and non-branded products at a single price of £1, which always offers incredible value for money. The single price point differentiates Poundland from multi-price value retailers and creates clarity of proposition which is recognised by its customers. With an appeal that transcends the traditional discount store customer, Poundland's concept of combining quality with value has proved successful in a variety of trading locations from major high streets to small market towns.
Single price retailing is proving to be a more recession-proof sub-sector than many others within retail. Value retail has grown significantly faster than the wider retail market as customer attitudes towards value, and single price stores in particular, has become increasingly favourable. These factors, combined with the strength of Poundland’s proposition and market leading position as well as its proven ability to deliver high operational standards, continues to position the business strongly for future growth.