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Herlitz is Germany’s leading supplier of stationery and papeterie.

Although predominantly focused on the retail food industry, Herlitz’ client base incorporates a variety of retail outlets including supermarkets, speciality retailers, wholesalers, cash & carries, discounters and department stores.

Headquartered in Berlin, Herlitz’ operations span manufacturing, warehousing, logistics and point-of-sale merchandising enabling it to provide valuable “turn-key” solutions to many of its customers. The first firm to move into the provision of stationery products to the food retail industry, Herlitz enjoys strong brand recognition and attracts a high level of loyalty amongst a blue-chip client base.

Despite its early success, a period of high growth until the mid-1990s led to an ill-considered expansion programme which saw the company pass into receivership. Although a debt-led financial restructuring was successful in stabilising the business, majority control passed to its financial backers in 2001. Notwithstanding these challenges, Herlitz has maintained its market leadership, generating revenues of €335m in 2004.

Our acquisition marks a period of proactive investment in the business which will see a focus on consolidating its leadership in a fragmented domestic market. Non-domestic expansion opportunities will also be explored, in particular higher growth markets such as Eastern Europe where Herlitz already has an established manufacturing presence.



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Jan Janshen

Managing Partner, Advent International plc, London
T: +44 (0)20 7333 0800