Devin is the largest Bulgarian mineral water company selling mineral, spring and flavoured water under the market-leading Devin® brand. Devin is also a leading distributor of soft drinks in Bulgaria, including Red Bull® and the premium juice brand Granini®.
Devin offers considerable potential in a sector which shows resilience during an economic downturn. The company has built a strong position in the Bulgarian market and established a presence in the Romanian market with its spring and flavoured water products.
Devin’s strong management team has driven impressive growth over the last few years and is supported by Advent International’s Operating Partner Matthew Litobarski, former President of Cadbury Schweppes Europe, who joins as non-executive Chairman.
With state-of-the-art production equipment, a recently extended factory and a highly efficient distribution network Devin provides an excellent platform for further market consolidation in Bulgaria and its neighbouring markets, where the soft drinks sector is still fragmented and underdeveloped.