Ceramica Iasi is one of Romania’s leading ceramic bricks and clay roof tiles producers.
Founded in 1967, the company has built a reputation for high quality products and enjoys strong brand recognition. Producing some 450 tons bricks and 50 tons of roof tiles a day in 2007, Ceramica is Romania’s second largest independent manufacturer and the third largest overall.
The company’s growth potential is excellent. Romania’s construction materials market is underdeveloped and demand for ceramic bricks and clay rooftiles remains a strong long term trend.
The strategy is to place Ceramica at the forefront of this growth, transitioning the business away from its historical production-orientation to reposition it as a commercially-astute, state-of-the-art, international-standard manufacturer.
Led by a new management team, introduced by Advent, specific initiatives include the roll-out of a new production line, the upgrade of existing plants, the introduction of dedicated sales and logistics functions and an extension of the existing product range. Export opportunities will also be explored, in particular Ukraine which also has a booming construction materials market.